Logo Design Archives

Raetz Law – Logo Design

Posted on December 30, 2015August 26, 2016

We are currently working on a website redesign for RaetzLaw.com. As a part of this project, I am creating a logo to compliment the new site and colors. After some initial research and sketching, I created a few renditions using Illustrator. The early renditions can be seen below.

From this point, I decided to focus on the logo designs I felt were the strongest. After adding some taglines and tightening things up a bit, this version was sent to the client for review.

Since then I have received feedback from the client. They have suggested getting rid of the scales in favor of the attorneys initials. The revisions can be seen below.

Jacket Software – Design process

Posted on October 22, 2015August 26, 2016

When given the task of redesigning the logo for Jacket Software, I immediately did some research on the company, its current logo, and its goals.

As always, I began my logo design process by sketching 10-20 different concepts. This is an invaluable step that is often overlooked by designers, but actually helped me land on my final design.

Originally, I wanted to incorporate a lot of clean edges to emphasize a more modern look. Through this process, I created a J out of triangles, and thought “what if I put this in a circle?”. While sketching, I thought why not make a J out of circles?

I then scanned the image to Adobe Illustrator and sketched out the circles digitally. I played around with a few fonts and layouts, and eventually landed on what ended up being close to the final logo.
I made a few adjustments after reviewing with the client and created a branding sheet specifying fonts, colors, and alternate uses for the logo. You can see the final logo design, as well as a few mock ups here.

Logo Design – Jacket Software

Posted on October 22, 2015August 26, 2016

Jacket Software is a company that builds web applications, and are in the process of upgrading their software. In the meantime, I was given the task of redesigning the company’s visual identity.

I started with the logo. Below is the final version of the logo. You can see an overview of the process here.

Logo Design concept – Iron Sharpens Iron

Posted on September 15, 2015August 26, 2016

9/17/2015

I finished the revised logo concept this afternoon for ISI.
The final product can be seen below.

When we decided the focus of the logo will be the shield, I created one using elements of flat design. From there I added effects to give it a rugged and realistic feel. After i was satisfied with the structure and effects, I began to incorporate Proverbs 27:17 in the cross, and the two swords symbolizing its importance. I reduced the banner back to a flat design in order to create contrast in the final concept.
You can take a look at my process below.
-Rj

9/16/2015

I started updating a logo design for the website isi-la.org. After a conversation with a client, we decided to make the cross immersed on to the shield. I began working on that concept and added some texture. You can see a before and after example of the effects below.
-Rj

9/15/2015

I created a few logo redesign concepts for a non-profit organization based on a few key concepts from the current logo, which can be seen below.

We decided to focus on strong lettering, a shield protecting the cross, swords, and proverbs 27:17 for the redesign. A color scheme has not yet been selected. Below are a few concepts.
-Rj

Logo design – anticorruptioneducation.org

Posted on September 14, 2015August 26, 2016

9/15/2015

I’ve updated the logo design concepts for anticorruptioneducation.org based on some communication with the client. We based the revisions according to a few key points.

The logo was changed to a dark blue color.
The tagline “Because Knowledge is Power” was added along with the URL.

We also incorporated a bigger focus on the educational aspects of the site, as well as font choice and spacing.
-Rj

Concept A

Concept B

Concept C

9/14/2015

I started working on a logo design concept for anticorruptioneducation.org . The concept is based on a website where you can search for courses and other resources related to anti-corruption. I incorporated elements of flat design as well as a simple search icon to emphasize the website’s objective.
-Rj

Tag: Logo Design